Christopher Arce

Selected Work

Brand experiences built for culture and commerce.

H&M — H&M × Santos Bravos

H&M — Los Angeles / 2026

H&M × Santos Bravos

01

Year-long brand partnership with Latin boy band Santos Bravos, brought to life through a series of events and activations — including an exclusive livestream performance from the H&M Los Angeles showroom.

MUSICPARTNERSHIPSCREATIVE PRODUCTION
H&M — Los Angeles Brand Campaign

H&M — Los Angeles / 2025

Los Angeles Brand Campaign

02

A custom localized brand campaign created for H&M's Los Angeles market, spanning talent, creative, media, retail, PR, partnerships, and experiential activation.

LOCAL MARKETINGBRAND ACTIVATIONPARTNERSHIPS
H&M — LOS ANGELES CREATOR EVENT SERIES

H&M — Los Angeles / 2025

LOS ANGELES CREATOR EVENT SERIES

03

A series of culturally relevant in-store experiences designed to build local brand relevance, community engagement, traffic, and sales.

EVENTSCULTURERETAIL
H&M — NORTH BEVERLY DRIVE OPENING

H&M — Los Angeles / 2025

NORTH BEVERLY DRIVE OPENING

04

Launch of H&M's North Beverly Drive flagship through VIP, press, talent, experiential, and public-facing programming.

RETAILEVENTSEXPERIENTIAL
H&M — Key City Marketing

H&M — New York / Los Angeles / Americas / 2023 — 2026

Key City Marketing

05

A collection of localized brand experiences and campaigns designed to strengthen H&M's relevance within priority cultural cities.

LOCAL MARKETINGCULTUREEXPERIENTIAL
H&M — Brand ID / DNA Relaunch

H&M — Americas / 2024

Brand ID / DNA Relaunch

06

Regional execution of H&M's global brand identity relaunch through media, OOH, retail experiences, pop-ups, and localized activations.

BRAND ACTIVATIONRETAILFASHION