Experience
From social and strategy to large-scale brand experience.
Sep 2026 — Present
FREELANCE SENIOR PRODUCER & MARKETING CONSULTANT
Partnering with brands and agencies as an independent consultant. Available for creative strategy development and advising, event ideation and production, and marketing and media strategy — among other collaborations.
Independent — New York
Apr 2024 — Sep 2026
Brand & Key City Marketing Director
Owned brand and key city marketing strategy across the Americas, leading ~60 projects a year — from large-scale media takeovers and flagship pop-ups to the brand identity relaunch. Lifted NYC brand awareness +8% and LA brand preference +8%, ad recall +12%, purchase intent +9%. Led a team of 4 Marketing Leads.
H&M — Americas
Feb 2022 — Apr 2024
Head of Advertising & Communications Controlling
Led advertising financial controlling across six markets (US, PR, CA, MX, CO, EC), overseeing a ~$330M regional marketing budget with 100% budget adherence. Optimized cross-channel media investment using Marketing Mix Modeling, achieving an average ROI of 6.0 on high-budget campaigns.
H&M — Americas
Oct 2019 — Feb 2022
US Advertising & Communications Controller
Managed budgeting, forecasting and financial planning across marketing and communications, delivering KPI reporting and insights that drove data-informed investment decisions.
H&M — United States
Oct 2018 — Oct 2019
US Organic Social Media Specialist
Grew direct traffic from organic social channels 16% YoY through localized content strategy, influencer partnerships, social activations and live coverage tied to cultural moments.
H&M — United States
2013 — 2017
Fashion Institute of Technology
B.S. International Trade & Marketing; A.A. Fashion Merchandising & Management.
Education — New York
For additional work experience, find me on LinkedIn.